Updated the poster for the 2016 Conference.
My client requested a refresh of the 2012 poster of the I designed. His idea was to swap in the new dates and maybe adjust the colors. I still liked the idea of the old fashion paper boy making a declaration, but I didn't want to use the old design. I told him I'd work on the poster, but I was going to do something new. He trusted me to move forward without discussing what new would look like.

I did some rough sketches and then decided to block out how this might work in Adobe Illustrator.
Blocking the rough shapes in Adobe Illustrator
I chose to go large and zoom in on the boy. The other versions where too much like the previous image.
Color comps in Adobe Illustrator. The client selected the comp on the bottom right corner.
The final Declaration Poster for 2015
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